Returns surges happen with companies. holiday season, where people get items that either don’t fit right or not what they wanted, oftentimes get returned.
Another example is fast fashion, where trends go out of style fast, that people only keep it until it becomes unpopular to wear.
Then there are those try-before-you-buy models, popularized by Amazon Fashion, where you can try the item before committing to a purchase, and can be turned if the sizing is incorrect.
Having the right packaging that can handle high returns is important. If not factored, it can lead to you wasting a lot of money, which isn’t fun.
Here, we will go over the most popular crowd-controlled packaging for managing returns of all kinds.
Packaging that Streamlines and Improves Reverse Logistics
With reverse logistics, returns are the main focus, because in some cases, it might mean a sale, or a rental.
You need to make sure that reverse logistics are maintained and factored in. here is something to consider when putting together reverse logistics packaging.
Easy reseal envelopes are a good starting point with these reseal envelopes, you’re able to seal and then reseal again, making it easy to ship it back if the item isn’t what you wanted.
Consider double-sided labels, which are labels with two sides, necessary for returns, especially if you know that the returns are common.
Modular inserts, which can be used to help return the packaging, is another good thing. Overall, all of these methods prepare for the inevitable returns that come with certain sectors.
Reducing Processing Labor for Returns
Some packaging does get bogged down during the returns process because it is not properly optimized. If you want returns and replacements to be processed faster, it’s important to design the packaging.
Having a barcode compartment for the return is important. That way, when the return comes in, it can be scanned and then shipped out right away. making it in a place easy to scan is very important.
Another thing to consider as well is the automation of sorting. Having this as a possibility that will help with improving your sorting will also drastically expedite returns, since you will have it sorted for each type of item.
Supplies for One-Touch Restocking
You also should consider packaging that’s made for restocking.
Return-friendly folding systems, such as automated folders, are a common example. Another example of this, is also to have the packaging be re-folded to the original design, stocked once again for a future customer and down cleanly.
What’s the Metrics for Return-Centric Packaging
The metrics for this are based on how many returns come in, the speed of the returns, and customer satisfaction with the replacements. Having the packaging barcode talk about the return, and also any customer problems, will help to ensure that the replacement fits the needs of the customer.
You also want to make sure that they’re speedy too. waiting too long for it to come is just going to make customers look towards somewhere else or do something else.
The final thing is also ensuring that the packaging is easily returned back. If there is speed to the returns, then great, your packaging is good for return-centric experiences. But, if it takes too much time and customers complain about this, then you might want to consider some different ways for return-centric packaging to stand out, and thereby improve what’s there.
Again, with this system, being mindful of your returns is important, so doing this in a way will inevitably benefit all that buy from you.
