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 Over packaging is now being resisted by customers. Consumers appreciate durability and the environment, according to recent research, and consider them while making purchases, even in the midst of a pandemic. Over packaging is defined as excessive packing that fails to meet a deemed-necessary requirement or purpose. A packaging that is twice, or even triple, the size of the goods within is an evidence of this.

Due to the concerns that customers have in these uncertain times, nearly a quarter of them (23%) are more likely to purchase products online if they know they will be shipped in more environmentally friendly packaging, and 21% are more likely to make purchases if their products will be shipped in recyclable packaging.

According to new study, 93 percent of customers have gotten goods with empty space, and nearly three-quarters (73 percent) have got items that were at least double the size of what was required. 54 percent of customers said they would reconsider doing business with a firm that used too much space in its packaging.

But why are customers so worried about excessive packaging? Let's take a look at some of the drawbacks of over packing.

Negative Consequences of Over packaging

Over packaging has been known for a long time to have a significant detrimental impact on the environment. The loss of precious resources, the influence on animal and plant species, and the quantity of materials and energy used for the manufacture and renewal of excessive packaging are only a few of the issues that packaging causes for the environment.

Over packaging also incurs a financial penalty, which is passed on to the customer and eventually to waste treatment facilities. For firms, poor resource allocation means more money is wasted. Putting layers and layers of protective coatings without considering their influence on shipping costs, conservation demands, or the kind of usage or consumption predicted isn't particularly profitable, yet many companies do it nonetheless.

Among the most widely utilized packaging materials are polyethylene, polypropylene, polyurethane, PVC, and PET. According to Greenpeace (2018), just 9% of plastics are reused, 12% are burned, and 79 percent end up in landfills or the atmosphere, with over 12 million tons thrown into the seas each year.

Do not even get us wrong: protective materials like the ones described above are critical and useful to your entire packaging strategy, but the trick is to utilize them more efficiently. If you can keep your box as small as possible, you'll use less protective material. It's critical to encourage recycling and reuse of these items in order to reduce the negative impacts of over packaging in the world.

Adopt a Custom Packaging Methodology

So, how can you stay away from over packaging? It's truly that simple. Decide whether or not to use a custom packaging solution for your items. You won't have to worry about waste materials that affect the environment if you choose a custom packaging solution. Custom packaging is made specifically for your goods and only your product, thus the appearance and feel of your product influences the design process.

Other Advantages of Custom Packaging

Custom packaging not only helps you avoid the risk of over packaging, but it also offers a slew of additional advantages, which we'll go below:

Customer’s Happiness

You may assure that your consumers are not only happy with your product, but also with the packaging by using a custom packaging solution. You can make a lasting impact on them by giving them a nice unboxing experience, which will lead to them placing an order from you again.

Product Protection or Safety

If you want to operate a profitable business, you need to make sure your product arrives at your customer's door in the same way it departed your store. You may be certain that it will with a custom packing solution. There is no extra space in the packaging for your item to toss and turn and possibly damage with a structure built around it. A custom packaging solution helps relieve you of the stress and worry about the security of your good or service.

Cost-Efficiency

Corrugated fiberboard is highly cost-effective to make since it is made from trees and old recovered corrugated boxes. It also maintains a 90 percent industry recovery record over the previous eight years, with 96 percent in 2018.

As a result, focusing on sustainability for waste-free packaging is critical. Having standardized recyclable products for the supply chain would be very beneficial so that producers can share expenses and recycle packaging many times.