Yes, some packaging is now being arranged to be more human-centric. While you may see this in brick and mortar stores, there are also some other companies as well that focus on those that are carried.
In-store purchases brought to customers is one example. Even those customers carry out are common. They don’t need a box or extra dunnage. They have the item, and just need to carry it to their car, or carry it home.
Boutique and retail from these also need to be carried by hand. Unless they have an online luxury storefront, there’s a strong chance it will not be carried in a box or shipped.
Finally, popup shops. These small stores that show up for a day or so have items that customers are able to build and carry with them. Having it carried by humans is a great place to start, and it can truly work.
Making Sure that the Products are Simple to Carry and Light
Simplicity is the name of the game here.
Even if it’s just some clothes, you want to make sure that you have the item properly balanced, with weight and shape considerations in place.
Ergonomics is another part of this. Having handles that are ergonomic is a big part of this, and it can, in turn, make things a whole lot easier for carrying. The goal of this is to prevent strain on the hands. If you’re situated in a mall and they’re carrying it all day, you don’t want a bag to leave an indentation in the fingers or wrist, so try to prevent strain whenever you can.
You can also have the weight distribution set up so the product feels lighter. Putting it in a way where it’s easy to carry, and the weight is properly and evenly distributed helps a lot.
Multi-Use Bags on the Rise
One big thing that brands are using are multi-use carry boxes and bags that are held by hand.
For a lot of ecofriendly and sustainable businesses, having this in place is common. Sometimes, they want a bag that allows them to use it again and again, or a box they can carry in, put the product inside, and then bring it again.
Making this from sustainable materials that will last, such as corrugated or kraft fibers, is a good place to start.
If you’re a luxury brand, this also plays a role, because many luxury providers will use this type of packaging to help with improving their packaging.
Again, less is more sometimes with the packaging, so be mindful.
Designed for Crowd Navigation
You also want the item to be held and kept in one piece when moving through crowds and busy spaces, like malls or city structures.
Having the item in a package that’s small and efficient, but doesn’t strain the wrists, is a good start.
The grip is another good one. Those elastic bags that people use are terrible for grip, so they won’t work as well, especially in spaces such as this. you want to be mindful of this, and make sure you’re not making this a problem.
Finally, make it mobile and easy to carry through such busy spaces. It will help get from one place to the next.
This type of packaging is commonly seen in cosmetic stores, especially in malls. Fashion brands also use this type of packaging, especially boutique brands. And finally, local food markets use this. By having a bag that’s easy to handle, customers can buy from you, and also continue with their day without problems either.
